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How can I use this book?

This book’s structure aligns with the opportunity analysis canvas, as each of the nine steps are addressed in a dedicated chapter. The focus of each chapter is to first introduce you to the topic. This provides a background on the subject, and emphasizes its relationship to entrepreneurship. Tools including self-assessments, research databases, and reference materials are highlighted. Tips and techniques are then presented for how to develop your skills and knowledge. Next, a feature entrepreneur is profiled. Lastly, challenge questions are posed for you to develop your opportunity analysis abilities. 

These nine steps are explored in three parts:
  1. Steps 1 – 3 - Thinking entrepreneurially: Thinking in this context is influenced by individual mindsets, motivations, and behaviors. Part I addresses these first three steps of the opportunity analysis canvas. This sets the stage for the subsequent chapters on seeing entrepreneurially. 
  2. Steps 4 – 7 - Seeing entrepreneurially: Part II examines seeing entrepreneurially, which requires that you have a “big picture” perspective. This means that you recognize and understand the economic forces impacting your ideas as well as industry and competitive factors that exist now and in the future. With dedicated chapters on industry condition, industry status, macroeconomic change, and competition, each of these steps is explored in detail.
  3. Steps 8 – 9 - Acting entrepreneurially: As you develop your abilities to think and see, you are better 3 prepared to act. With attention to the value innovation and opportunity identification, your entrepreneurial ideas can be transformed into action. 

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